At the heart of Culture lies an unwavering commitment to authenticity, creatiity and social consciousness. Each collection tells a narrative, drawing inspiration from global cultures, music subcultures, and the raw energy of urban lifestyle. 

Since 2009, Culture has expanded its footprint beyond New York and Miami. Its presence in countries like Japan, Bermuda, and Vietnam is solidifying its status as a brand with international appeal. Future collaborations with artists and creatives will further enhance its reputation for pushing boundaries and challenging conventions. 

With sustainability as an important part of our agenda, we are pioneering eco-friendly practices and advocating for a more responsible approach to fashion production and content creation.

As Culture continues to evolve, Joel Human remains at the helm, steering the brand with a blend of creativity, innovation, and social responsibility.